8 Tips to Promote your Android Game in 2022

Here are ten tips to help promote your Android game by 2022

This section contains our top 8 tips to help you plan your marketing strategy for your new Android game. Don't miss a single thing!

8 Tips to Promote your Android Game in 2022

1. Send your game to multiple publishers

Although this advice might seem harsh, signing with a publisher can be difficult. A game publisher is often a successful developer who tries to maximize the growth of existing players.

A publisher may be responsible for promoting your project, but they will also receive half your income. It's also challenging to sign a deal with them.

You can still show your task to anyone you want. This will allow you to decide what the business development is.

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2. Beta Ready and Launchable

Consider having a beta for journalists and influencers only once your beta has reached an advanced stage.

Once your game is released to the public, you can include their changes in your project.

You can remove your game with a small budget if you are looking for a low-cost market and good metrics regarding game usage. Before global release, measure and make any necessary changes.

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3. Your ASO should be developed

Downloads from organic sources are essential. These downloads will allow you to reduce user acquisition costs.

They are also crucial to reaching the K>1 factor, which is when your game becomes viral. A great App Store Optimization will help you rank higher than your competition and optimize your acquisition budget.

Do A/B testing and work on your title, description, and screenshots. If you feel overwhelmed, ask for assistance from a specialized agency. You will still need to use ASO tools like ours.

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4. Facebook, Instagram, Messenger: Run paid campaigns

Investing in social media ads is one of the best ways to get users for your app. Facebook Business Manager allows you to access Instagram and Facebook.

Segmentation offers many options for measuring actions after download, such as in-app purchases.

5. Google Ads Universal App Campaigns (UAC)

UAC (Universal App Campaigns) is Google's equivalent. This includes keywords and descriptions. Videos and other graphics can be used for YouTube and the associated display network. Advertisements can also be found on search engines, networks,s and YouTube.

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6. Display Network Ads

There are many display networks, some of which are focused on video games, such as Ada Colony, Ada Colony, Ada Chartboost, Ada Colony Ad Exchange Live Gamer Epic Game Ads, and Ada Colony. It's a good idea to test them as it can give you an extra boost at a particular moment.

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7. Cross-promotion of other games

Cross-promotion is essential if you have other games in the marketplace. This will allow you to reach users who are already playing your game.

This is a cost-effective and accessible way to promote your games. You can also talk with other developers to swap users; many developers' associations worldwide exist.